How many actually see your brand?

Whether that is impressions on social media, traffic to your website, or your in-person visibility.

All of these can be seen in your analytics for each social media you are using, google and your website can be a great analytics resources.

One of the tools I use is called incognito search engine.  This keeps your computer unbiased to your history on your computer.  Here is where you will put in keywords to find your website without putting in the name of your business. I do this for my website a few times during a year as well.  

Incognito can help you build your SEO word for your website and hashtags for social media. 

This is a great to explore how people find your website or if your website is even showing up.

Pamela