Photo Branding Tips To Build Your Brand
Clearly define your brands personally.
Imagine your brand as a person and ask:
What hobbies do they have?
Here are some examples of ideas
- Outdoors and Indoor hobbies
- Play and Relaxing Times and Work
- What creates joy for them
- Winter and Summer hobbies
- What they do with others
When you take the time to evaluate what your business personality looks like, this will help you create a Brand for your goods and services.
Open Lens by Pamela Hobbies:
Photography Adventures, Birds (watching, photographing, and had a Congo Grey Parrott for 29 years), Reading, Discovery, Learning, Creating, Art, Camping by the river (not a tent), Having fun with my style of clothing and accessories, Writing, Puzzles (in winter), Loving my husband, Fun with Friends and Family and my Faith in God which is my foundation.
The following blog will cover #4 tips to help brand your business.
1. What are the personality traits of this person?
2. What style of clothing do they wear?
3. What hobbies do they have?
4. What colors do they love?
5. What do they do for a living?
These questions begin your process of finding your voice in photo content, logo, brand colors, website building, and words.
Above is my logo. And it has evolved a little through the years, and I feel it says who I am.
Let me share what it means to me,
Photographer: The square is my camera, Leopard is my creativity in photography
Leopard: One of my favorite colors (Leopard is a color, LOL!), and I love Leopard as a splash of design to my logo
My signature: I do put a signature on my artwork, and it is my name
My business name is in Sweet Sans Pro font. A font that means — strikingly similar to drafting alphabets of the early 1900s—has been one of the most widely used stationer’s lettering styles since about 1900. Its open, simple forms offer legibility in tiny sizes.
Open, Friendly, and easy to read, which is essential for my clients.
Hobbies I love adventures, and I feel that the color leopard is an adventure all on its own.
Pamela
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