Focus On Stories
Build your Know-Like-Trust with stories about you and your services that relate to others through word and photo content.
This story above about me and hats was created by looking up the National Day Calendar and grabbing one of the days of celebration called National Hat Day on January 15th.
I could relate to that and bring a story about myself have fun and share it with clients, leads, newsletters, and Instagram.
If I sold hats, accessories, raingear, or had a service like a horseback riding business, or construction I would change the story up to relate to what I offer as a person or business.
I am a photographer that has a big focus on photo branding. So my focus will be to encourage you to have a photo branding session focused on a quarter of photos to build stories which we plan in our planning session before the photos are taken.
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